I partnered with Head Maestro, a high-end luxury salon, to build their social media presence and drive engagement across platforms. Focused on appealing to affluent clients—women, men, and children—we used Instagram to showcase the brand’s expertise, running targeted ads, and influencer campaigns, and developing a visually stunning content strategy. In addition to social media strategy, I also designed the brand's logo, helping to solidify Head Maestro's identity in the luxury salon market. Through product launches, photoshoots, engaging Reels, and event activations, we crafted a luxurious digital experience. The result was a 40% increase in sales, a strong, ground-up social media presence, over 35% increase in social media followers and a lasting connection with Head Maestro’s high-end clientele.